I Don't Make Promises I Can't Keep - A Violation Of The Code Of Ethics?
After one of my recent listing appointments, I was taken by surprise because the reason I did not get the listing is because I don't make promises I can't keep.
During my pre-listing interview with this potential seller, I've got the impression they were very exited and very motivated to sell their home fast. Equipped with my market analysis and my presentation I drove to my listing appointment. During the appointment I explained to them that in order to sell the home quickly an aggressive pricing strategy is recommended. I reminded them also that even though they have updated their home and maintained it very well, the price what they paid for during the housing bubble can't be achieved at this time. As I discussed the housing market in Lakeland and more importantly within their surrounding community, they were in agreement with my pricing recommendation and strategy, however they wanted to talk with another agent and would get back with me the next day.I left very confident about my visit as they expressed to me that my name came up through word of mouth advertisement and they felt very comfortable with me. The next day came and went and no call back. The next day I called the seller and asked them when we can meet to sign the listing agreement. They however declined to list with me because I could not promise them to sell their home at a much higher listing price as the other real estate agent did.
It took me by surprise to say the least, not because they didn't list with me. I was surprised that there are still agents who promise sellers to sell their home at a certain list price and guarantee them or promise them to sell it at this price.
Could that be a violation of our Code of Ethics?
The Code of Ethics and the Standard of Practice of the NATIONAL ASSOCIATION OF REALTORS® states the following:
Standard of Practice 1-3
It is one thing to make it clear to a potential seller that the list price does not reflect market value before signing on the dotted line, it is my opinion a violation of the Code of Ethics when a real estate agent makes a promise to the seller to sell at a list price and not make the seller aware of current market value just to get the listing.
REALTORS®, in attempting to secure a listing, shall not deliberately mislead the owner as to market value.
What do you say?
I hope you found this post useful! If you need help finding or selling your Lakeland, Florida home, please contact Petra Norris - REALTOR(R) at 863-619-6918. If you’re new to Lakeland, I’d especially like to extend a warm welcome. I value my clients and provide them with honest, reliable service. Allow me to introduce you to the Lakeland FL real estate landscape and all it has to offer.
Copyright © 2012 By Petra Norris *I Don't Make Promises I Can't Keep - A Violation Of The Code Of Ethics?*
Petra Norris - REALTOR®, SFR
Managing Broker - CDV TransAtlantic, Inc.
Managing Broker - CDV TransAtlantic, Inc.
(863) 619-6918
